Verbal and visual persuasion strategies in TV features
The author of the article has two research objectives. The first one is to describe and analyse the main persuasion strategies used in multimodal TV features. The article provides an outline of the genre reflecting anthropological and cultural patterns of the contemporary media discourse (i.a. pursuit of the sensational, tabloid stylistics and persuasiveness of information). The article also highlights some aspects, changes and tendencies in transmission and reception of the media text, in which verbal components have been eliminated by visual components.
The second purpose of the article is to overview verbal and non-verbal (visual) forms of persuasion in TV features (e.g. preparing TV programmes by reporters, and value of negative facts and news from social life). That part of the article is a case study of the Polish TV feature entitled “Uwaga”.